nGenera Research Helps Companies Leverage Information to Drive Competitive Advantage
New study outlines ways enterprises can collect and present information for better business decisions
Austin, TX, June 8, 2010 – nGenera Corporation™, the only provider of end-to-end software solutions that manage and accelerate collaboration among employees and between enterprises and their customers, today announced the results of a new study, Leading in the Age of Unbounded Data. The study was conducted by nGenera’s leading-edge think tank, nGenera Insight. The in-depth study is based on a survey of more than 70 major organizations and found that despite the surplus of data and new data sources, decision makers are still faced with a “poverty of information.”
The purpose of this study is to help organizations make sense of the data ecosystem, which is the fundamental challenge facing enterprise decision-makers, analysts, marketers, and IT departments. Full of robust charts, figures, and insights, the study details leading organizations' data priorities, how data is being shared and measured, and the growing use of unstructured data. The results of the study culminate with a list of key opportunities for leading enterprises to improve their data strategies.
The findings answer key questions facing enterprise decision-makers, including:
- What types of data drive competitive advantage?
- What are the major priorities influencing data projects?
- What are the important challenges related to enterprise data projects?
- How are data and analytics used in decision-making?
- How is data used to enable better customer engagement?
- How is data being used in core metrics such as employee productivity, customer experience, and the ROI of collaborative initiatives?
- What is the availability and quality of various types of data?
- What is the role of unstructured data and data gleaned from social media?
- How are companies sharing data and knowledge with executives, employees, customers, and partners?
Complimentary Study Download
nGenera Insight’s 2010 Leading in an Age of Unbounded Data study can be downloaded at no charge by visiting http://www.ngenera.com/lp/default.aspx?id=2534. If you have any questions or would like additional information, please contact info@ngenera.com.
# # #
About nGenera
nGenera is the only provider of end-to-end solutions that manage and accelerate collaboration among employees and between enterprises and their customers. Our solutions combine strategic insight, onsite services and the most comprehensive, integrated suite of collaborative applications on the market. As a result, our customers consistently outsmart, outpace and outsell their competitors.