Marketing Insight™

Prosumerism and Social Business in a 2.0 World

Market strategy is center stage with social media, “prosumer” marketing, and branded communities. Leading brands have radically increased attention to social media. Young people who have “grown up digital” wield market share and shape demand in new ways.

nGenera Marketing Insight is a definitive investigation into the profound changes taking place in global marketing. Enabled by new media and Web 2.0 channels such as Twitter and Facebook, and driven by a global generation of young people who have “grown up digital,” marketing is entering a new era.

At the same time, economic and social issues demand informed leadership, appropriate practices and clear direction from Marketing leaders.

Program Deliverables

Throughout the year our renowned thought leaders and research analysts work with you and your teams through webinars, bi-annual conferences, onsite briefings, brainstorms and workshops.

Our deliverables are flexible, easily assimilated, and cover over-the-horizon trends, case studies, and prescriptions to help guide our members through today’s changing landscape and contemporary challenges.

To learn more, download the Marketing Insight brochure or contact us.