Brand Communities:
"It takes a community - not a campaign - to raise a brand"
Dramatic shifts are occurring in how businesses create value through brands. The currency at play is no longer passive consumption and mass communication but customer participation and genuine brand engagement. Brand communities offer an opportunity to create significant brand and business value through member participation.
This primer provides a brief summary of nGenera’s comprehensive report on how the CMO and marketing, brand, and sales organizations can improve their product, service, and support offerings by engaging their consumers in brand communities. Please complete the form below to download this primer.
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